UBR is a brand born and developed in Norway, shaped by the country’s harsh winters and rainy summers. In such an environment, a jacket is not merely an accessory, but a necessity. As the global leader in technical outerwear for aspiring professionals, UBR pushes the boundaries of innovation like no other brand.

The brand’s design philosophy is rooted in Scandinavian simplicity, creating garments that function flawlessly, regardless of the weather forecast. UBR’s outerwear is packed with advanced technology—lightweight, extra warm, and comfortable, whether navigating the city or traveling.

With clean lines and innovative functional solutions, UBR creates a modern technical look that remains timeless, transcending fleeting trends. Drawing inspiration from industrial design, premium automobiles, and cutting-edge electronics, UBR blends the best of luxury with high-performance functionality.